Best-Selling SUV in the World: 7 Amazing New Models & 3 Disappointments for 2025

The automotive landscape is constantly evolving, and nowhere is this more evident than in the burgeoning Sport Utility Vehicle (SUV) segment. For 2025, SUVs continue to dominate sales charts across the globe, appealing to a wide range of consumers with their blend of versatility, comfort, and increasingly, efficiency. From urban crossovers to formidable off-roaders, the latest SUV cars for 2025 are pushing boundaries in design, technology, and powertrain options.

The best-selling SUV in the world isn’t a static title; it’s a dynamic position influenced by regional preferences, economic shifts, and the rapid pace of technological innovation, particularly in electrification. This year, we’re seeing a fascinating mix of established players reinforcing their dominance and exciting newcomers challenging the status quo. However, not every new release hits the mark, and some anticipated models might leave buyers wanting more.

Global Trends Shaping the Best-Selling SUV in the World Landscape

The SUV market is projected to continue its robust expansion, with significant growth anticipated from 2024 to 2025. This surge is attributed to a confluence of factors:

• Consumer Preferences: Buyers continue to favor SUVs for their elevated driving position, spacious interiors, and perceived safety.
• Versatility: From daily commutes to adventurous road trips, SUVs offer adaptability that sedans often lack.
• Towing Capabilities: Many larger SUVs provide ample towing capacity, catering to those with active lifestyles.
• All-Wheel Drive and Off-Road Prowess: The appeal of conquering diverse terrains remains a strong selling point for many SUV enthusiasts.
• Luxury and Comfort: The premium SUV segment continues to thrive, offering opulent interiors and advanced features.

Looking ahead, key trends like the integration of Advanced Driver Assistance Systems (ADAS), enhanced connectivity and infotainment, and a significant focus on hybridization and electrification are poised to redefine the SUV experience. Electric SUVs, in particular, are gaining traction globally, with a fierce competition among manufacturers to offer compelling, long-range options.

The Reigning Champions and Emerging Contenders for Best-Selling SUV in the World

While official full-year 2025 sales data is still being compiled, early indicators and market forecasts offer a clear picture of which SUVs are likely to vie for the title of best-selling SUV in the world.

North America: A Love Affair with Space and Power

The North American market, especially the USA, traditionally gravitates towards larger SUVs and trucks. In 2025, while electrification is growing, traditional gasoline and hybrid models still hold significant sway.

• Toyota RAV4: Consistently a top performer, the RAV4 continues its reign in 2025. Available as a standard powertrain, hybrid, and plug-in hybrid (Prime), it offers a spacious cabin, decent fuel economy, and a wealth of standard safety features. While some might find it a bit loud or less engaging to drive than rivals, its reliability and practicality are undeniable. It’s a strong contender for the best-selling SUV in the world in its segment.
• Honda CR-V: Another perennial favorite, the Honda CR-V continues to impress with its advanced infotainment system, luxurious interior, and ample cargo space. Its standard and hybrid powertrains offer good fuel economy, though some may find its CVT transmission noisy. The CR-V’s blend of comfort and efficiency makes it highly appealing to American families.
• Tesla Model Y: As the top electric vehicle in the US market, the Tesla Model Y is a formidable challenger. Its exceptional fuel efficiency, rapid acceleration, superior driving range, and numerous standard features make it a leader in the EV SUV space. While its infotainment system can be complex and ride comfort has been a point of contention for some, its overall package is incredibly strong. The growth in EV adoption makes the Model Y a strong contender for the overall best-selling SUV in the world title.
• Chevrolet Equinox: The 2025 Chevrolet Equinox sees a significant refresh, including a new all-electric version, the Equinox EV. With upgraded interior and exterior styling, a roomy cabin, good fuel economy (for the gasoline models), and a graceful ride, it offers a compelling value proposition, especially for the electric variant, which is among the lowest-priced electric SUVs.

Europe: A Shift Towards Electrification and Compact Versatility

European markets, including the UK, France, and Germany, are characterized by a strong push towards electrification and a preference for more compact and mid-sized SUVs that are well-suited for urban environments and longer journeys alike.

United Kingdom:

The UK market is embracing electrification rapidly, with popular SUVs often offering hybrid or full-electric variants.

• Kia Sportage: The Kia Sportage has consistently been one of the UK’s best-selling SUVs, and 2025 is no exception. Its bold design, feature-rich interior, and availability of mild-hybrid, full-hybrid, and plug-in hybrid powertrains make it a highly desirable choice.
• Hyundai Tucson: Sharing a platform with the Sportage, the Hyundai Tucson also performs strongly in the UK. Known for its distinctive styling, comfortable ride, and array of technology, it’s a strong competitor in the family SUV segment.
• Volvo XC40: The Volvo XC40 continues to be a popular choice for its distinctive Scandinavian design, emphasis on safety, and refined driving experience. Available in gasoline, mild-hybrid, and pure electric (Recharge) variants, it caters to a wide audience seeking a premium compact SUV.
• Range Rover EV: Expected to hit the market in 2025, the electric version of the flagship Range Rover is a highly anticipated luxury EV SUV. This will undoubtedly influence the premium end of the best-selling SUV in the world conversation in Europe.

France:

French consumers show a strong preference for domestic brands, but the global appeal of certain SUVs cannot be denied.

• Peugeot 2008: This compact SUV from Peugeot has seen strong sales in France, leveraging its stylish design, efficient engines, and increasingly, an electric variant (e-2008). Its urban-friendly dimensions and modern interior resonate well with French buyers.
• Renault Duster (new generation): While not typically a top global seller, the new generation Renault Duster is expected to be a significant launch in France and other European markets in mid-2025. Known for its rugged appeal and affordability, it could disrupt the compact SUV segment.
• Citroën C5 Aircross: The C5 Aircross, with its focus on comfort and unique design, remains a relevant player in the French SUV market. Its all-electric and hybrid forms expected in 2025 will boost its appeal further.

Germany:

Germany, known for its automotive engineering prowess, sees strong sales of both domestic premium SUVs and globally popular models.

• Volkswagen Tiguan: The Volkswagen Tiguan is a perennial favorite in Germany and across Europe. The 2025 model arrives with a striking new look, refreshed technology, and enhanced hybrid powertrains, making it a highly practical and versatile choice for families. It’s a strong contender for the best-selling SUV in the world within the mid-size category.
• BMW X1: The 2025 BMW X1 offers a compelling package for those seeking a luxury compact SUV. With modern interior and exterior designs, intuitive BMW Operating System 9, and the newly standard heated front seats, it provides a sophisticated driving experience. The X1, especially its electric iX1 variant, is a strong performer.
• Audi Q5: The 2025 Audi Q5 returns with a streamlined exterior, updated hybrid powertrains, and enhanced interior technology. Audi’s commitment to refinement and advanced driver aids ensures its continued popularity in the premium SUV segment.
• Porsche Macan Electric: This highly anticipated electric SUV marks a bold move for Porsche, bringing its legendary handling and performance to the EV segment. With rapid charging and exhilarating acceleration, it will compete directly with high-performance electric SUVs and could significantly impact the premium EV market.

India: The Rise of Compact and Feature-Packed SUVs

The Indian market is experiencing a massive boom in SUVs, with consumers gravitating towards compact and mid-size models that offer a strong value proposition, high ground clearance, and a plethora of features.

• Tata Punch: The Tata Punch has been a phenomenal success in India, often topping the sales charts. This subcompact SUV appeals to a wide audience with its robust design, high safety ratings, and affordable pricing. Its upcoming electric variant is also highly anticipated.
• Hyundai Creta: The Hyundai Creta has consistently dominated the mid-size SUV segment in India. Its lengthy features list, upmarket cabin, and multiple powertrain options (petrol, diesel, and soon, EV) make it a highly desirable choice. The Creta’s consistent performance positions it as a key player in the race for the best-selling SUV in the world in developing markets.
• Maruti Brezza: As Maruti Suzuki’s strong contender in the subcompact SUV space, the Brezza offers reliability, fuel efficiency, and a well-rounded package. A major update expected in 2025 will further enhance its appeal.
• Mahindra Scorpio/N: Mahindra’s rugged SUVs, including the Scorpio-N and Scorpio Classic, continue to be strong sellers, particularly in semi-urban and rural areas, thanks to their robust build and off-road capabilities.
• Tata Harrier EV/Safari EV: Tata Motors is making significant strides in the EV space, with the electric versions of their popular Harrier and Safari SUVs expected to launch in 2025. These models are crucial for driving EV adoption in the larger SUV segment in India.

7 Amazing New SUV Models for 2025 and the best-selling SUV in the World

The year 2025 is bringing some truly exciting and innovative SUVs to the market. Here are 7 models that are setting new benchmarks:

1. Hyundai Ioniq 9: Hyundai’s answer to Kia’s large EV9, the Ioniq 9 is a highly anticipated electric SUV with a focus on cutting-edge design, spacious interiors, and impressive range. Its arrival will intensify the competition in the large electric SUV segment.
2. Porsche Macan Electric: As mentioned, this all-electric Macan promises to blend Porsche’s renowned driving dynamics with the efficiency of an EV. It’s a game-changer for the brand and the segment.
3. Range Rover EV: The electrification of an icon. The Range Rover EV will offer the pinnacle of luxury and off-road capability, now with zero tailpipe emissions, catering to a discerning clientele.
4. Volkswagen Tiguan (New Generation): While an established name, the completely overhauled 2025 Tiguan brings significant advancements in design, interior technology, and hybrid powertrains, ensuring its continued relevance and popularity.
5. Mahindra BE.07 / XUV.e8 (India): Mahindra’s ‘Born Electric’ series is set to make a big splash in India. The BE.07 and XUV.e8 (electric XUV700 derivative) represent a significant step forward for the brand in the electric SUV market, promising advanced features and strong performance tailored for Indian conditions.
6. Dacia Bigster (Europe): Positioning itself as a larger, more rugged SUV than the Duster, the Dacia Bigster aims to offer immense value and practicality, appealing to a broad European audience looking for an affordable yet capable vehicle.
7. Toyota Urban Cruiser BEV (India): Based on the Maruti Suzuki eVitara, this new electric SUV from Toyota will be a key player in the burgeoning Indian electric compact SUV segment, offering Toyota’s renowned reliability in an eco-friendly package.

3 Surprising Disappointments in the 2025 SUV Lineup

While innovation abounds, not every new SUV will be a runaway success. Here are some potential disappointments, based on initial impressions or market dynamics:

1. Some Overpriced Entry-Level EVs: While the shift to electric is crucial, some manufacturers are launching entry-level electric SUVs at price points that might still be too high for mass adoption, particularly in price-sensitive markets. This could lead to slower uptake than anticipated.
2. Lack of Differentiated Design in Certain Segments: In some highly competitive compact SUV segments, several new models might struggle to stand out visually, offering similar profiles and aesthetics that don’t capture imagination. This lack of distinctiveness could lead to them being overlooked.
3. Limited Powertrain Options for Specific Markets: Despite the global push for electrification, certain regions still heavily rely on gasoline or diesel. If some manufacturers disproportionately focus on EVs without offering competitive ICE or hybrid alternatives for those markets, they might miss out on a significant portion of sales.

The Future of the Best-Selling SUV in the World

The SUV market in 2025 is a testament to the industry’s adaptability and innovation. The rise of electric and hybrid powertrains is undeniable, and the focus on advanced safety features, connectivity, and luxurious interiors continues to shape consumer expectations. While regional preferences will always play a role, the overarching trend is towards more sustainable, technologically advanced, and versatile vehicles.

As we move further into 2025, the competition for the world’s best-selling SUV will remain fierce. Consumers will benefit from an ever-expanding array of choices, each promising to deliver a unique blend of performance, style, and utility.